12:44 PM
Seiken
Walt Disney Company got into a boombastic deal as they agreed to acquire Marvel Entertainment, Inc. for $4 billion which will bring Marvel’s more than 5,000 characters to Mickey Mouse magic kingdom.
Robert A. Iger, President and Chief Executive Officer of The Walt Disney Company said:
“This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories. Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney.”
“We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation,” Iger added.This is a big strategic development that will widen their shares as they target more licensing businesses and expansion.
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