The 2009 campaign reiterates that being a vegetarian, you will lessen the chances of acquiring diseases and will stop the cruel treatment to animals.
PETA explained the promotional materials: "In the first ad, Kurdi poses inside a cage with a fellow chick—a baby chicken, that is—under the tagline ‘Try to Relate to Who's on Your Plate. Go Vegetarian.' In the second, Yasmien poses on top of a cage under the tagline ‘Respect Chicks. Go Vegetarian.'"
