12:44 PM
Seiken
GMA Network strongly denied their participation in tampering of TV raings.
In a statement GMA said, "strongly denies the baseless accusation that it is behind the ratings rigging alleged by an unnamed ABS-CBN informant."
Full GMA Network's statement:
GMA Network strongly denies the baseless accusation that it is behind the ratings rigging alleged by an unnamed ABS-CBN informant
Apart from being improbable, the informant’s claims as bandied about by ABS-CBN – is also not logical.
GMA Network’s ratings in the provinces - particularly in the Visayas and Mindanao – have not had any significant improvement since July of 2007 when it started to subscribe to the ratings of AGB. If there were any involvement in the alleged tampering of panel homes in the area by GMA Network, then its ratings there should have experienced significant increases.
GMA does not conduct manipulative promo efforts anywhere in the country. What it does is conduct legitimate field promo activities that are not deliberately directed at panel homes but at the general television population of a certain locality.
While GMA Network promotes heavily in the Visayas and Mindanao, ABS-CBN does even more aggressive and wide scale promos in these areas.
GMA has been spending considerable amounts of money to strengthen its signal, expand its reach and for legitimate promos to promote its programs in the Visayas and Mindanao. GMA values integrity and hardwork as reflected by the credibility of its programs and its corporate core values. It is not GMA’s style to play dirty. GMA programs are preferred and trusted by viewers in Luzon, Mega Manila and Metro Manila as proven by the ratings. A trial by publicity is not only unfair and damaging to GMA Network but also to its millions of loyal viewers.
Also, for more than four years now, GMA Network has been complaining to AGB about the very big, highly illogical and unexplainable disparity between the cable and non-cable ratings of GMA’s programs. ABS-CBN’s programs do not exhibit such disparity.
It is only in the Philippines that the ratings of programs on non-cable or free TV households exhibit a very different behavior from the cable households. Coincidentally, the Philippines is also the only country in the world where a competing free-to-air TV station also operates or controls the dominant cable company. The owners of ABS-CBN directly or indirectly operate the country’s largest cable company.
GMA Network has been sending letters to AGB long before ABS-CBN’s complaint and these letters show how much the Network wants to find out if there are indeed irregularities in the ratings data gathering process. GMA cited that ABS-CBN - through the dominant cable operator - can gain undue advantage because cable personnel, in the course of their work, can come across which homes AGB Nielsen has placed its meters.
GMA is determined to get at the bottom of this allegation.
GMA reserves the right to take such action as may be warranted, to protect its interests and reputation.
In a statement GMA said, "strongly denies the baseless accusation that it is behind the ratings rigging alleged by an unnamed ABS-CBN informant."
Full GMA Network's statement:
GMA Network strongly denies the baseless accusation that it is behind the ratings rigging alleged by an unnamed ABS-CBN informant
Apart from being improbable, the informant’s claims as bandied about by ABS-CBN – is also not logical.
GMA Network’s ratings in the provinces - particularly in the Visayas and Mindanao – have not had any significant improvement since July of 2007 when it started to subscribe to the ratings of AGB. If there were any involvement in the alleged tampering of panel homes in the area by GMA Network, then its ratings there should have experienced significant increases.
GMA does not conduct manipulative promo efforts anywhere in the country. What it does is conduct legitimate field promo activities that are not deliberately directed at panel homes but at the general television population of a certain locality.
While GMA Network promotes heavily in the Visayas and Mindanao, ABS-CBN does even more aggressive and wide scale promos in these areas.
GMA has been spending considerable amounts of money to strengthen its signal, expand its reach and for legitimate promos to promote its programs in the Visayas and Mindanao. GMA values integrity and hardwork as reflected by the credibility of its programs and its corporate core values. It is not GMA’s style to play dirty. GMA programs are preferred and trusted by viewers in Luzon, Mega Manila and Metro Manila as proven by the ratings. A trial by publicity is not only unfair and damaging to GMA Network but also to its millions of loyal viewers.
Also, for more than four years now, GMA Network has been complaining to AGB about the very big, highly illogical and unexplainable disparity between the cable and non-cable ratings of GMA’s programs. ABS-CBN’s programs do not exhibit such disparity.
It is only in the Philippines that the ratings of programs on non-cable or free TV households exhibit a very different behavior from the cable households. Coincidentally, the Philippines is also the only country in the world where a competing free-to-air TV station also operates or controls the dominant cable company. The owners of ABS-CBN directly or indirectly operate the country’s largest cable company.
GMA Network has been sending letters to AGB long before ABS-CBN’s complaint and these letters show how much the Network wants to find out if there are indeed irregularities in the ratings data gathering process. GMA cited that ABS-CBN - through the dominant cable operator - can gain undue advantage because cable personnel, in the course of their work, can come across which homes AGB Nielsen has placed its meters.
GMA is determined to get at the bottom of this allegation.
GMA reserves the right to take such action as may be warranted, to protect its interests and reputation.
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