3:03 PM
Seiken
Boxing champion/Sarangani Congressman Manny Pacquiao, 2010 Miss Philippines-Universe Venus Raj and celebrity doctor Vicki Belo created a reliable and credible image which gave them recognition as the Most Credible Celebrity Endorsers for 2010. The study was conducted by Synergy Business Consultancy.
The market research consulting firm shared that 67% of its respondents bought a product or availed of a service due to a celebrity endorser. The respondents were comprised of 1,000 males and females, aged 15-60 years old, from all socio-economic classes in Metro Manila. The study was conducted from September to October 2010.
This year, Pacquiao continued to extend his influence not only to professional boxing but also to consumers. Same to Synergy's 2009 study, 47% of respondents believed that he is a credible endorser. Following Pacquiao was Belo, whose credibility rose 7% this year.
Other Celebrity endorsers prove to be effective are Kris Aquino, Angel Locsin, Gretchen Barretto, Angel Aquino, Derek Ramsay, and sexy young actress Cristine Reyes.
Posted in: 
0 comments:
Post a Comment