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Wednesday, September 15, 2010

Lady Gaga signs First Fragrance deal

Lady Gaga, who won eight Moonmen in the recently concluded 2010 MTV Video Music Awards, has signed her first long-term deal with Coty Inc. to create her own signature fragrance line.

Stephen Mormoris, the senior vice president of global marketing for the Coty Beauty division, said that they close the deal last week and the first women’s scent is expected in spring of 2012. Mormoris described her as a “phenomenon” and said she is “a fascinating cultural force.”

[Photo courtesy by Bauer Griffin]

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