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Thursday, June 25, 2009

Jennifer Lopez folded her Sweetface Clothing Line

Jennifer Lopez is folding temporarily her six year high end contemporary line, Sweetface.

With the economic recession, there now halting production. There spring 2009 collection is there last until they rebuild business strategy with the product.

In a statement, "In light of new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view."

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