6:41 PM
Seiken
After doing their separate things with their career, Black Eyed Peas return with a new music video of the single “Boom Boom Pow” from the upcoming fifth studio album, The E.N.D.
Will.i.am stated that "The E.N.D." stands for "The Energy Never Dies", which describes his model for a project that will be living and frequently updated throughout its designated cycle.
He explained that "It's a diary ... of music that at any given time, depending on the inspiration, you can add to it. I'm trying to break away from the concept of an album. What is an album when you put 12 songs on iTunes and people can pick at it like scabs? That's not an album. There is no album anymore."
The music video was directed by Mathew Cullen and Will.I.Am said that the video was inspired by how digital the world has become and hopes the video portrays "what it would be like if we were actually in the computer, if art was fused in it," he said. "[It's] analog life from a digital perspective becoming technology."
Will.i.am stated that "The E.N.D." stands for "The Energy Never Dies", which describes his model for a project that will be living and frequently updated throughout its designated cycle.
He explained that "It's a diary ... of music that at any given time, depending on the inspiration, you can add to it. I'm trying to break away from the concept of an album. What is an album when you put 12 songs on iTunes and people can pick at it like scabs? That's not an album. There is no album anymore."
The music video was directed by Mathew Cullen and Will.I.Am said that the video was inspired by how digital the world has become and hopes the video portrays "what it would be like if we were actually in the computer, if art was fused in it," he said. "[It's] analog life from a digital perspective becoming technology."
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