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Thursday, March 27, 2008

Playboy's Philippine Edition on a bad timing?

Many are saying the Playboy Magazine Philippines upcoming circulation is in a bad timing.

International and local market are experiencing a decrease in circulation sales in different magazines.

Playboy Magazine Philippine Edition is scheduled to be launched April 2 at Sofitel Hotel in Pasay City.

FHM Philippines got the major share of the local market. Playboy Phil. edition will be also be competing with top men's magazine like Maxim, UNO, Manual, Men's Health and other mags.

On the other note, Playboy Philippines rep. says that the local edition will not feature the usual semi-nude models. It will be different from its rival like FHM and Maxim.

Playboy editor-in-chief Beting Laygo Dolor clarifies that Playboy will adjusted to the local culture and sensibilities.



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