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Thursday, January 17, 2008

Maria Sharapova is "Sony Ericsson first global brand ambassador"

Top endorser and tennis star Maria Sharapova recently signed an exclusive four year contract with mobile giant Sony Ericsson.

She is given a title as the "Sony Ericsson first global brand ambassador."

Sharapova said: “Even though most people know me as a tennis player, I have so many passions beyond the sport like fashion, music, film and design; which Sony Ericsson and I are going to be exploring together through our partnership.”

Sony Ericsson Marketing head said, “Maria’s iconic status, determination, dynamism, success and charm match strongly with the Sony Ericsson brand, which prides itself on innovative and cool design with substance.”

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